Repeat Guest
A guest who books the same property more than once. Repeat guests are the most valuable segment for vacation rental hosts because they require zero acquisition cost, have higher average booking values, and leave better reviews. Building a repeat guest strategy typically involves collecting guest emails, offering direct booking discounts, and maintaining a guest directory.
Example
A host offers returning guests a 10% discount code for booking direct, converting 25% of their Airbnb guests into repeat direct bookers over two years.
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