Guest Directory

Know your guests. Bring them back.

Your guest directory automatically tracks every booking, identifies your best guests, and gives you the tools to bring them back. No OTA middlemen.

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Guest Directory

95 total guests

Guest	Email	Repeat	Property	Total Spend
Sarah Mitchell	sarah.m@email.com	✓	Puget Sound...	$4,280
James Chen	jchen@company.co	✓	Mountain View...	$6,720
Emily Watson	emily.w@gmail.com		Beachfront...	$1,450
Mike Rodriguez	m.rod@outlook.com		Downtown Loft	$890
David Kim	dkim@techcorp.io	✓	Mountain View...	$2,560

Repeat guests are 5x cheaper to acquire.

But most hosts treat every booking like a one-time transaction. They don't track who stayed, don't know their best guests, and have no way to bring them back. Meanwhile, OTAs charge another 15% commission every single time.

The Solution

Own your guest relationships.

When guests book direct, you own the relationship. Their contact info, booking history, and preferences are yours. Send them a coupon, a personal note, or a special offer. Bring them back without paying OTA commissions.

Your direct booking website builds your guest database automatically. Every booking grows your list of people you can market to directly.

Book Direct

Puget Sound Cabin

Cozy waterfront retreat with stunning views.

Guest added

To your directory

cheaper to rebook a past guest

30%

of revenue from repeat guests

OTA fees on return bookings

Guest books direct.

When someone books through your direct website, they're automatically added to your Guest Directory with full contact info.

Profile builds over time.

Each stay adds to their profile: total spend, booking frequency, property preferences, and stay history.

Market and re-engage.

Use coupons and direct emails to bring your best guests back. Commission-free.

Guest Intelligence

Know your best guests.

Dynamic badges automatically identify repeat bookers, high-value guests, and last-minute bookers. See total spend, nights stayed, and booking history at a glance.

5x Cheaper to retain

22% Avg repeat rate

Your Data

Own it. Grow it.

Unlike OTAs that hide guest info behind terms of service, your Guest Directory is yours. Build your own database of past guests over time and market to them directly.

Full contact info (email, phone, address)

Complete booking and stay history

Send promos and offers directly

Direct Marketing

Market to guests directly.

No platform middleman. No restrictions. Reach out to past guests with offers, discounts, and promos whenever you want.

Send promo emails

Email past guests with seasonal offers, discounts, and new property announcements.

Send targeted offers

Create coupon codes and share them with past guests to encourage repeat bookings.

To: Sarah Mitchell

sarah.m@email.com

Welcome back! 15% off your next stay

Hi Sarah, we loved having you at the cabin last month...

Use code

WELCOME15

Sent

"Anne was so helpful and patient with all my questions in our post launch meeting. Thank you for a smooth and easy transition to direct bookings!"

Happy Spaces

Verified Review

Human Support

Help when you need it.

Building your direct booking business is a journey. Our team is here to help with setup, strategy, and any questions along the way.

Live chat

Email support

Help center

"We built Futurestay to help independent hosts compete.

Whether you sync with Airbnb or go fully direct, Futurestay is your command center. Rentalpreneurs deserve tools that make success simple."

10yrs

Building for hosts

$100M+

Bookings processed

Phil Kennard

Founder, Futurestay

Built-In Partners

Frequently asked questions.

How does the Guest Directory work?

When a guest books through your direct booking website, they're automatically added to your Guest Directory with their contact info, booking details, and stay preferences. Each subsequent booking updates their profile with total spend, nights stayed, and booking history.

Do Airbnb guests get added to my directory?

Airbnb doesn't share guest email addresses or phone numbers with hosts. The Guest Directory captures guests who book through your direct booking website, where you own the relationship from the start. This is one of the key benefits of building your direct booking channel.

How can I market to past guests?

Send promo emails directly from your Guest Directory. Create coupon codes, share seasonal offers, and announce new properties to bring past guests back for repeat bookings.

What information is captured for each guest?

The Guest Directory captures: full name, email address, phone number, mailing address (if provided), booking history with dates and properties, total number of reservations, total nights stayed, and total revenue from that guest. Dynamic badges also identify repeat bookers, high-value guests, and last-minute bookers.

How do I bring guests back for repeat bookings?

You have several options: email guests directly from their profile in Futurestay, create coupon codes and share them via email or text, export your list to an email marketing tool for campaigns, or use Futurestay's built-in guest email automations to stay in touch after their stay.

Is the Guest Directory included with all plans?

Yes. The Guest Directory is included with all Futurestay plans at no extra cost. Every direct booking automatically adds to your guest database, and you can export your data anytime.

Can I manually add guests?

Yes. While most guests are added automatically through direct bookings, you can also manually add guests to your directory. This is useful if you want to add past guests from other channels or people you've collected contact info from outside the booking flow.

What's a good repeat booking rate to aim for?

Most hosts start with 0% repeat bookings. After building their direct booking channel and actively using the Guest Directory, successful hosts typically achieve 15-25% repeat booking rates. Some hosts in destination markets with high return visitorship see rates above 30%.