Direct Booking Website

Build your direct booking website. Keep every dollar it earns.

Your properties, your brand, your guest list. A commission-free direct booking website you can launch in an afternoon: no code, no developers, no cut taken out of every reservation.

Free to preview. No credit card until you launch.

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Log cabin Pool Miami property

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Our Properties

Rustic Cabin

Bremerton, WA

Rustic Mountain Cabin

4.9 (47 reviews)
6 Guests3 Bed2 Bath
$285 / night
Desert Oasis

Scottsdale, AZ

Desert Oasis with Pool

5.0 (32 reviews)
8 Guests4 Bed3 Bath
$425 / night

Why you need a direct booking website when you’re already on Airbnb

You pay for the property. The mortgage, the maintenance, the cleaning, the 11pm guest message. Then the booking lands and Airbnb takes 15.5% of it under its host-only fee.[1]

On a $300-a-night stay, that is roughly $47 a night gone, about $1,400 across a busy month. A direct booking website does not replace your OTA listings. It gives you a second channel where the same guest books the same property and the fee stays in your pocket.

The second thing it gives you is the guest list. Every direct reservation adds a name, an email and a stay history that belongs to you, not to a platform. Bring that guest back next season and the booking costs you nothing at all.

[1] Airbnb Help Center, airbnb.com/help/article/1857

The Solution

How a direct booking website works

Your direct booking website is a real website with a real booking engine behind it. Guests land on your property, pick their dates against your live calendar, and pay by card. The reservation writes straight back into the same calendar as your Airbnb and Vrbo bookings, so nothing double-books.

Same properties. Same photos. Same guest experience. No platform fee.

Booked via OTABooked direct
Nightly rate$300$300
Platform fee$46.50 (15.5%)$0
Card processing (Stripe)included in fee$10.50 (3.5%)
You keep$253.50$289.50

That is about $36 more per night, on a booking you were going to get anyway.

$300/night booking

Via OTA 15.5% fee
You keep: $253.50
Direct Booking 0% fee
You keep: $289.50

Extra revenue per booking:

+$36

Zero commission

On every direct booking

$0

Commission on Bookings

+14%

More Revenue per Booking

100%

Ownership of Guest Data

How It Works

A direct booking website builder with no code and no developers

Most website builders hand you a blank canvas and a weekend of work. This one starts from the listing you already wrote.

1

Import your Airbnb listings.

Connect your Airbnb account and Futurestay pulls in your property details, photos, amenities and pricing. Roughly five minutes, and nothing to retype.

2

Connect Stripe for payments.

Link a Stripe account and you can take card payments directly from guests. Funds land in your bank account, not a platform’s.

3

Launch and take direct bookings.

Your site goes live, listed on Google Vacation Rentals, and every reservation starts building your own guest directory.

Professional Design

Focus on conversion.

High-converting, mobile-friendly design for vacation rentals. No coding required. Just add your properties and start taking bookings.

No Coding Mobile Optimized GVR Ready

Built-in Payments

Easy to accept payments.

Set up a Stripe account and start accepting payments. Credit cards handled securely. No payment gateway headaches.

All major credit cards accepted
PCI compliant & secure
Link your bank account for payouts

Availability Sync

Your booking engine, synced to every channel

The booking engine runs on the same availability your OTA listings use. Your calendar blocks, nightly rates and stay rules import once and stay in step. Change a rate in one place and it updates everywhere, or set different rules for direct bookings if you would rather reward guests who come to you.

Sync availability

Existing calendar blocks, rates and availability sync automatically across Airbnb, Vrbo, Booking.com and Google Vacation Rentals.

Flexible booking rules

Run the same minimum-stay and cancellation rules as your OTA listings, or set friendlier ones for direct guests.

Availability Synced

All channels updated

AirbnbAirbnb
Synced
V
VRBO
Synced
GoogleGoogle VR
Synced

What a direct booking website costs

A direct booking website is included on both Futurestay plans. Flex starts at $20 per month per property billed annually, $239 a year for one property, or $29 month-to-month. Amplify is $55 per month per property billed annually, adding dynamic pricing and a real person working on your listing optimization. Neither plan charges commission on a direct booking. The only per-booking cost is Stripe card processing, 3.5% domestic and 4.5% international, which goes to Stripe rather than to Futurestay.

Per-property pricing drops as you add properties: on Flex, annually, it is $20 a month at one property, $19 at two, and $17 from three to five.

When it pays for itself. Every $1,000 of bookings that lands on Airbnb costs you about $155 in host fees. The same $1,000 booked direct costs about $30 in card processing. So roughly $125 per $1,000 stays with you.

Against Flex at $20 a month, the software has paid for itself once you take about $160 in direct bookings a month. One modest weekend stay usually covers it.

On “free” direct booking websites. You can build a free site on a general-purpose website builder, but you will be adding a booking engine, a payment processor and a channel sync yourself, and keeping three calendars in step by hand. The cost shows up as double bookings and evenings you do not get back.

14-day free trial. No credit card until you launch.

Everything You Need

Built for hosts with 1 to 5 properties, not 500-unit portfolios

Guesty manages half a million listings. Hostaway sells to property managers with staff. If you have three cabins and no team, most of that software is priced and built for someone else’s problem. Futurestay is built for the host doing this themselves. Everything below is included, not an add-on, not an enterprise tier.

  • Damage protection at checkout
  • Coupons & promo codes for returning guests
  • Automated guest emails and check-in instructions
  • Dynamic pricing with PriceLabs or AirDNA
  • Digital rental agreements with e-signatures

SEO & AI Optimization

Your site is built to be found, in Google and in AI answers

Your pages ship with clean URLs, schema markup, auto-generated meta tags, fast load times and a mobile-first layout. Your properties are listed on Google Vacation Rentals, and the same structured data that helps Google read your site helps AI assistants quote it when someone asks them where to stay. Nothing to configure. No plugins to buy.

Mobile-first design
Fast load times
Schema markup
Clean URLs
Meta tags auto-generated
"Futurestay made setting up my direct booking site effortless. The platform is user-friendly and looks fantastic. If you’re a rental owner looking for a simple, streamlined way to manage direct bookings, Futurestay is the way to go!"

Mike Lewis

Verified Review

Human Support

Real people, not a help widget

Building your direct booking business is a journey. Our team is here to help with setup, strategy, and any questions along the way.

Live chat
Email support
Help center
Futurestay customer support team member

10yrs

Helping hosts go direct

100k+

Reservations managed

$100M+

Direct bookings processed

"Futurestay is the easy button for STR owners.

You don’t need tech skills. You don’t need a team. You just need 5 minutes and a willingness to earn more."

$26M+

STR Portfolio

Top 40

STR Influencer 2025

Bill Faeth

Bill Faeth

Founder, Build STR Wealth

Start taking direct bookings today.

Your properties. Your brand. Your guests. Zero commission fees.

Start Free Trial

Free to preview. No credit card until you launch.

Built-In Partners

Airbnb
Google
Hopper
Stripe
AirDNA
PriceLabs
Waivo
Turno
Airbnb
Google
Hopper
Stripe
AirDNA
PriceLabs
Waivo
Turno

Frequently asked questions.

How quickly can I launch my direct booking website?

If you're importing from Airbnb, you can have your direct booking website live in under 10 minutes. Futurestay pulls your listing details, photos, and amenities from Airbnb so you don't have to re-enter anything. Complete the required setup checklist items, connect Stripe for payments, and launch. If you're creating a property from scratch, plan for 20 to 30 minutes depending on how much content you have ready.

What are the payment processing fees?

Payment processing is handled by Stripe at a flat rate of 3.5% for domestic transactions and 4.5% for international. This goes directly to Stripe, not Futurestay. There are no additional commissions from Futurestay on direct bookings.

Will my direct booking calendar sync with Airbnb?

Yes. Futurestay syncs your calendar so you never get double booked. Hosts with an Airbnb account can choose to connect directly via Airbnb's official API for automatic updates. You can also sync with Airbnb, VRBO, Booking.com, and other platforms via iCal.

How do guests find my direct booking site?

Your site is automatically listed on Google Vacation Rentals, putting your properties in front of millions of travelers searching on Google. Beyond that, promoting your site through social media, past guest outreach, and direct marketing helps grow your direct bookings over time. Futurestay provides guides and resources to help you do all of it, and our team is always available to walk you through what works.

Is there a limit to how many properties I can list?

No hard limit, but Futurestay is designed for independent hosts and small portfolios, typically up to 10 properties. Pricing is based on your total property count. Whether you have 1 property or 10, your direct booking site can showcase all of them.

Does the website work on mobile?

Yes. All Futurestay websites are mobile-first, meaning they’re designed for phones first and then scale up for tablets and desktops. Over 60% of vacation rental searches happen on mobile, so a great mobile experience is critical for conversions.

Can I try Futurestay before committing?

Yes. Futurestay offers a 14-day free trial with full access to all features. No commitment until your trial ends.

Why do I need a direct booking website if I’m already on Airbnb and Vrbo?

Because on Airbnb and Vrbo you rent the guest; on your own site you own them. OTA listings cost you roughly 15.5% of every reservation and give you no way to contact a past guest directly. A direct booking website runs alongside your listings, using the same calendar, and turns repeat guests into bookings that cost you nothing but card processing.

What is a short-term rental website builder?

It is software that builds a booking-ready website from your existing listing data instead of from a blank template. A general website builder gives you pages. A short-term rental website builder gives you pages plus a live availability calendar, a booking engine, payment processing and channel sync, so a guest can actually reserve and pay.

How much does a direct booking website cost?

With Futurestay it starts at $20 per property per month on Flex, billed annually, $239 a year for one property, or $29 month-to-month. Amplify is $55 per property per month billed annually and adds dynamic pricing plus hands-on listing optimization. Both plans include the direct booking website and charge no commission on direct reservations. Card payments are processed by Stripe at 3.5% domestic and 4.5% international.

Can I use the booking engine on a website I already have?

Yes. If you already have a site you like, you can point guests to your Futurestay booking pages for availability and payment while keeping your existing brand pages. Your calendar and rates stay synced either way.