Glossary / A / Average Daily Rate

Average Daily Rate

ADR

The average rental income earned per paid occupied night. Calculated by dividing total rental revenue by the number of nights booked. ADR is one of the most important metrics for measuring pricing performance.

Example

If you earned $3,000 from 10 booked nights, your ADR is $300.

Related Terms

Occupancy Rate Revenue Per Available Room (RevPAR) Dynamic Pricing Revenue Management
View All Terms

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